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Introduction, popularization and advocate of new products/services between Japan and overseas

As I stated before, I have introduced prominent products and services such as Curves and college-linked retirement communities from overseas to the Japanese market. Conversely, I also have introduced and made efforts to popularize and advocate prominent products and services from Japan to the overseas markets as well.

 

One such exporting project is the promotion of “Learning Therapy” to overseas. This is a new therapy program for people with dementia developed by Professor Ryuta Kawashima of Tohoku University, the Kumon Institute of Education, and Dokai Eijukai, a social welfare organization that manages care facilities for older adults.

 

Learning Therapy is a non-drug therapy that improves the symptoms of dementia. It has been implemented at more than 1,200 nursing homes/retirement communities in Japan and it has tremendous effects already on 12,000 older adults with dementia. This therapy has also been applied to a training program called “Training for Healthy Brain”. This training has contributed to improving the cognitive functions of more than 5,000 people who have taken the training at 400 different locations throughout Japan.

 

It is estimated that there are two million people with dementia in Japan and 36.5 million people in the world as of 2010. Unfortunately, there is not yet a definite treatment to cure this disease. Not only the patients but also their families are having a hard time living with this disease now. It would be very gratifying if this therapy from Japan can help the people with dementia and their families all around the world.


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