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Books by Hiroyuki Murata
 
Must read book when your parents become 70
(Diamond Publishing)
Murata's latest book. You will learn the ways how you can prevent troubles and take countermeasures related to our older parents such as selecting retirement housings, inheritance troubles, and troubles due to dementia. It's "Must read book" for business persons who have older parents.
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Detailed Index
The Business of Aging: 10 Successful Strategies for a Diverse Market
(Diamond Publishing)
A bestseller on the business of aging, reviewed by more than 30 major media. The 10 strategies are described with abundant examples and business ideas. A necessary guidebook for this business. Translated and published in South Korea.
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Detailed Index
Seven Paradigm Shifts in Thinking about the Business of Aging
(Diamond Publishing)
This book provides clues to help the manager of an aging business who is at an impass to look at things from a different angle. A bible for the business of aging, reviewed by 25 major media. Translated and published in South Korea.
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Retirement Moratorium:
What Will the Not-Retired Boomers Change?
(Nikkei Publishing)
“The real 2007 Problem starts now.” An ambitious work, predicting in detail the changes in the life styles of the Boomer generation, based on the author’s original viewpoints on changes in the employment and social welfare systems, as well as the mental and cognitive changes of the Boomers.
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The Mature Mind - the positive power of the aging brain
(Translation, Diamond Publishing)
Based on the latest neuroscience research, profound insights are provided on the intellectual development of the human brain after middle age. An enlightening and inspiring book of that proposes a valuable and creative way of life after retirement.
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Detailed Index
Boomer Marketing
Dentsu Senior Project
(Dentsu)
An eye-opening book with insights on new trend of Baby Boomer retirement consumption by Dentsu Senior Project. Hiro Murata contributed an article titled "The Future of Boomers’ and Seniors’ Business". The book also describes various projects done by Hiro Murata.
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Business Practice for Older Adults Market
(SMBC Consulting)
The Boomer market is not a “mass market,” but is actually an “aggregate of diverse micro markets.” A textbook for those who would like to enter into this heterogeneous market. A compact book which is valuable, efficient and practical for business managers with no time to waste.
Detailed Index
The Silver Market Phenomenon:
Business Opportunities in an Era of Demographic Change
(Springer)
A collection of essays and reports written in English by many experts on the Silver Market from all over the world, including Mr. Murata. The phrase “Silver Market” became popular in Japan during the 1980’s. Now this phrase is often used in other countries.
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Detailed Index
 

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